Master in Revenue Management

Tourism is one of the current drivers of the world economy and one of the main generators of employment. For this reason, it is vitally important to maintain a high level of quality in the tourism sector, with the support of qualified people contributing to maintaining and improving levels of competitiveness of this sector.

The Master’s in Revenue Management provides specialized training that optimizes resources and revenues in a highly competitive industry. The Master’s is divided into two parts: the first analyzes the Revenue Management for Hotels, and in the second part we study revenue management for restaurants.

  • Objectives
  • Recipients
  • Professional outings
  • Program
  • Evaluation and accreditation
Objectives

— Knowledge of the theories and methods of “Revenue Management”.
— Educate and train professionals to generate impact on revenue growth in hotels and restaurants.

Recipients

a) Graduates in Tourism.

b) Professionals in need of upgrading and wishing to expand their business horizons.

c) Companies seeking staff expertise.

d) Graduates in Vocational Intermediate or Higher Grade in the areas of Tourism, Food, Travel Agencies and Hospitality Management seeking practical preparation to enter the workforce.

Professional outings

— Revenue Manager
— Hotel Manager or deputy
— Head of Catering and restaurants
— Purchasing Manager
— Food and beverage director

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Program

A) REVENUE MANAGEMENT FOR HOTELS:

• Policies and Objectives of “Revenue Management”
• Policy and Optimal Price Calculation
• Predict demand
• Rate Control and Availability
• The “overbooking”
• The Management Group
• Technology Issues
• Management and Management Issues
• The “Revenue Management” in other areas

B) REVENUE MANAGEMENT FOR RESTAURANTS:

• Policies and Objectives “Revenue Management”
• Establishing the basis for a program of “Revenue Management”
• Space Management
• Time management
• Policy and Optimal Price Calculation
• Analysis and implementation
• Final Project

Evaluation and accreditation

The program evaluation system is composed of the attendance at meetings, half a partial evaluation of the course and the preparation and presentation of the final project.

After successfully testing and evaluation of the program as long as there is the minimum attendance required, students to get the title of Master in Revenue Management of INSA Business, Marketing & Communication School.