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Areas of studies

  • Communication & Public Relations

    Communication & Public Relations

    Communication is present in each part of our lives, both professional and personal. What we communicate is as important as how we do it. Having communication tools that allow us to plan, negotiate and achieve our objectives will be the key to success.

    Establishing a good protocol, whether official or for business, and a good organization applying protocol rules is itself a factor of success in events.

    In an increasingly competitive market, business relationships, personal relationships and the correct use of different communication channels will make a difference. In order to know these aspects it is very important to have a practical vision and to study real cases that are used as methodology in all our Masters.

  • Business & Management

    Business & Management

    Good management is vital in the success of a particular company or department.
    Knowing the environment, the tools and the necessary techniques, as well as having the skills and applying strategies are some of the aspects that you will find in our Masters.

    In addition, the specificities of each company and the existing differences that have to be taken into account for management are reflected in the variety of Masters that INSA offers in this area, from the MBA to Revenue Management, through Digital Business or International Management.

  • Secretariat

    Secretariat

    All companies and institutions, whether large or small, national or international, nowadays have specialized staff such as Management Assistants.

    The Management Assistants need to have knowledge of the company, speak different languages, have computer abilities  and possess unique skills and differentiators. Reinforcing our vision for the business world and the needs of the market, INSA offers training in this area both for those who want to start their studies as Assistants and for all those people who have a previous training or are already occupying these positions and want to acquire these specific knowledge, update and have a title that will allow them to perform their functions successfully.

  • Marketing

    Marketing

    Marketing has evolved. The general concepts of marketing are maintained and continue to be one of the most relevant areas of the companies, mainly because of their relationship with the commercial branch and the need for market knowledge.

    The functioning of the current market and the emergence of new technologies, the subsequent creation of social networks and the great impact they have on the business world have made it necessary to expand, adapt and even create new ones. Different ways of doing and new specific professional profiles are needed.

    INSA offers a wide range of Masters dedicated to these new professions, to these new concepts and ways of doing, without losing sight of the practical and basic concepts of Marketing and New Marketing.

  • Creativity & Design

    Creativity & Design

    Nowadays, the saturation of the market in terms of product supply has come to collapse in many aspects for consumers. Because of this, advertising, creativity and design have been positioned as the differentiating factor of products and companies.

    Creativity applied to existing products, to new ideas and ways to respond to existing or new needs. Creativity that manifests itself through design. Creativity and design as bases to know and successfully develop an advertising campaign.

Communication & Public Relations

Communication is present in each part of our lives, both professional and personal. What we communicate is as important as how we do it. Having communication tools that allow us to plan, negotiate and achieve our objectives will be the key to success.

Establishing a good protocol, whether official or for business, and a good organization applying protocol rules is itself a factor of success in events.

In an increasingly competitive market, business relationships, personal relationships and the correct use of different communication channels will make a difference. In order to know these aspects it is very important to have a practical vision and to study real cases that are used as methodology in all our Masters.

Business & Management

Good management is vital in the success of a particular company or department.
Knowing the environment, the tools and the necessary techniques, as well as having the skills and applying strategies are some of the aspects that you will find in our Masters.

In addition, the specificities of each company and the existing differences that have to be taken into account for management are reflected in the variety of Masters that INSA offers in this area, from the MBA to Revenue Management, through Digital Business or International Management.

Secretariat

All companies and institutions, whether large or small, national or international, nowadays have specialized staff such as Management Assistants.

The Management Assistants need to have knowledge of the company, speak different languages, have computer abilities  and possess unique skills and differentiators. Reinforcing our vision for the business world and the needs of the market, INSA offers training in this area both for those who want to start their studies as Assistants and for all those people who have a previous training or are already occupying these positions and want to acquire these specific knowledge, update and have a title that will allow them to perform their functions successfully.

Marketing

Marketing has evolved. The general concepts of marketing are maintained and continue to be one of the most relevant areas of the companies, mainly because of their relationship with the commercial branch and the need for market knowledge.

The functioning of the current market and the emergence of new technologies, the subsequent creation of social networks and the great impact they have on the business world have made it necessary to expand, adapt and even create new ones. Different ways of doing and new specific professional profiles are needed.

INSA offers a wide range of Masters dedicated to these new professions, to these new concepts and ways of doing, without losing sight of the practical and basic concepts of Marketing and New Marketing.

Creativity & Design

Nowadays, the saturation of the market in terms of product supply has come to collapse in many aspects for consumers. Because of this, advertising, creativity and design have been positioned as the differentiating factor of products and companies.

Creativity applied to existing products, to new ideas and ways to respond to existing or new needs. Creativity that manifests itself through design. Creativity and design as bases to know and successfully develop an advertising campaign.

Blog

If you live outside of Barcelona and you are thinking about studying at INSA Business, Marketing & Communication School, do not hesitate any longer!

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INSA Alumni Student Board 2018

Life is made by humans, their vision, their ideas, their feelings; every single form of expression constitutes our reality. We are who we are because of Mozart, we are who we are because of Steve Jobs. At INSA we are…

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MasterClass with Merlin Stone

We have the pleasure and honour to host Professor Merlin Stone, one of the UK’s leading consultants in marketing, customer insight and costumer management in real and digital enviroments. He has worked for big companies such as Xerox or IBM.…

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